PR and advertising functions
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Golf Estate offers a personalized PR strategy, creates an individual PR plan and introduces a complex of marketing, advertising and PR activities along with an in-depth assessment of their efficiency.

GOAL – extension of the target audience with buying capacity, maintenance of the positive image, development of the product brand of high demand, sustention of the competitiveness of the golf club.

ADVERTISING AND PR GOALS
  • Engaging new golfers and broadening the permanent clients base;
  • Engaging new audiences;
  • Fostering target audience loyalty;
  • Increasing consumer and customer audiences in business and lifestyle sectors;
  • Monitoring advertising and PR KPI by offline and online sales indexes.

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PR AND ADVERTISING FUNCTIONS

DIRECT ADVERTISING 
  • Partnership with radio stations, TV channels, press and media;
  • Outside advertising;
  • Promotional marketing;
  • Context advertising;
  • Targeting;
  • Social media advertising.
CREATION OF PROMOTIONAL MATERIALS
  • Audio advertisement for radio;
  • Video advertisement for TV, website and social media;
  • Printed and online materials, posters, modules and banners;
  • Cooperation with design studios.
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IMAGE ADVERTISING
  • Original copywriting;
  • Native advertising;
  • Selling texts;
  • Press- and post releases for media;
  • News, reports and interviews for website, press and social media;
  • Sales collateral and slogans;
  • Text editing.